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Data protection

GDPR compliance in talent research

GDPR does not prohibit researching people without their consent. It requires a lawful basis, a documented assessment, disciplined collection and a route for individuals to object — and we can evidence all four before you commission anything.

This page sets out exactly how we process personal data: the lawful basis we rely on, how we handle the Article 14 transparency obligation, what we refuse to collect, how long we keep things, how data moves between our London and Mumbai desks, and what your DPO gets before work starts. It also explains, plainly, why we do not claim to be ‘GDPR certified’.

Art. 6(1)(f) lawful basis0 special category data12 month default retention
Definition

Is talent research GDPR compliant?

Yes, when it is scoped and documented properly. Talent mapping, talent intelligence and executive search all involve processing personal data, so GDPR applies in full. GDPR does not require consent for this kind of processing — it requires a lawful basis, and for professional research that basis is normally legitimate interests under Article 6(1)(f), supported by a documented balancing test.

The misconception worth clearing up first is that GDPR made talent research unlawful. It did not. What it did was make undocumented, unlimited, indefinite collection unlawful — which is a good thing, and which most of the industry has still not fully adjusted to.

What distinguishes a compliant project from a non-compliant one is not the research itself but the discipline around it: a recorded lawful basis, collection limited to an agreed scope, a source against every field, a defined retention period, and a working route for an individual to object. We do all five, every time, and we will show your data protection officer the evidence before the engagement starts.

Article 6

Our lawful basis

For research subjects we rely on legitimate interests under Article 6(1)(f). Before an engagement begins we complete a legitimate interests assessment that records three things: the purpose test (what the legitimate interest actually is, for us and for the client), the necessity test (whether the purpose could reasonably be achieved with less personal data), and the balancing test (whether the interest is overridden by the interests, rights and freedoms of the individuals concerned).

Three factors usually carry the balancing test for professional research. The data is professional rather than private. It is processed in a context where a working professional would reasonably expect their employer and job title to be known. And the individual retains an unconditional right to object under Article 21, which we honour by deleting the record rather than by arguing about it.

Where the balancing test does not come out in favour of processing — and it does happen, most often with junior populations, with individuals in sensitive roles, or where a client’s intended use goes beyond professional assessment — we narrow the scope or decline the work.

Consent is used where it is the correct basis rather than as a default: for marketing communications where the jurisdiction requires it, and for candidates who enter a managed process with us. Contract is the basis for processing client contact data necessary to deliver an engagement.

Data minimisation

What we collect, and what we never collect

The scope of a research record
CollectedNever collected
NameRacial or ethnic origin
Current employer and entity typePolitical opinions
Job title, level and functionReligious or philosophical beliefs
Location at city or region levelTrade union membership
Tenure in role and with employerGenetic or biometric data
Publicly evidenced career historyHealth data
Professional qualifications and registrationsSex life or sexual orientation
Working language where professionally evidencedCriminal offence data
Business contact details, where in scopeHome address or personal contact details
Source and collection date for every field aboveAnything inferred from a name, photograph or institution

The right-hand column is Article 9 special category data plus Article 10 criminal offence data, and the rule is absolute: we do not collect it against named individuals, in any market, for any client, including where a client asks.

Diversity and representation work is produced at aggregate population level from sources appropriate to that purpose. That is both the lawful position and the only methodologically defensible one — inference from a name or a photograph is not evidence, and a dataset built on it is a liability attached to the client’s name. See diversity hiring.

Transparency

The Article 14 question

The hardest question in this field, answered properly rather than avoided.

Article 14 requires that where personal data is obtained from a source other than the individual, the individual is given specified information — who is processing, why, on what basis, for how long, and what their rights are — normally within one month, or at the first communication if that comes sooner.

A great deal of the talent research industry quietly ignores this. We handle it in three ways, in order of preference.

At first contact, wherever we make contact

What happens
Where we approach an individual — in an executive search, a sourcing project or a pipelining programme — the Article 14 information is provided in that first communication, with a link to this page and the privacy policy.
Why
This is the cleanest route and it covers the large majority of individuals whose data we process in a way that affects them.

Passed to the client with the deliverable, in writing

What happens
Where a dataset is handed to a client who will make contact, the Article 14 obligation travels with it. Our engagement terms state explicitly which party discharges it and when.
Why
The common failure mode is both parties assuming the other is doing it. Writing it down removes the ambiguity, and it is the first thing a regulator would ask about.

The disproportionate effort exemption, used narrowly

What happens
Article 14(5)(b) disapplies the obligation where provision would involve disproportionate effort, provided appropriate measures are taken to protect the individual's interests, including making the information publicly available.
Why
For a market-sizing study where no individual is ever contacted and the dataset is deleted after twelve months, individually notifying several thousand people is disproportionate on any reading. We rely on it only where that is genuinely true, record the reasoning in the engagement file, and publish this page and the privacy policy as the compensating measure the Article requires.

We will not pretend this is a solved problem for the industry. It is the area where practice and the text of the Regulation sit furthest apart. Our position is to document the reasoning, use the exemption narrowly rather than routinely, and make the public information easy to find — which is what this page is for.

Chapter III

Your rights, and how to exercise them

If you believe we hold data about you, email privacy@audentiaresearch.com.

Rights and how we handle them
RightArticleHow we handle it
Be informed13–14This page and the privacy policy, plus notice at first contact
Access15A copy of the data we hold, its source and the purpose, within one month
Rectification16Corrected promptly; we also correct it in the delivered dataset where the client agrees
Erasure17Deleted from our systems; we notify any client who received it
Restriction18Processing suspended while a dispute is resolved
Portability20Applies only to consent or contract-based processing, so rarely to research data
Object21Because we rely on legitimate interests, this is the important one. We remove the record.
Not be subject to automated decisions22Not applicable — we make no automated decisions about individuals

We respond within one month and we do not charge a fee. We do not require a reason for an objection, and we do not attempt to argue a compelling legitimate ground to keep a record where someone has asked us not to.

If you are unhappy with how we have handled a request you can complain to the Information Commissioner’s Office in the UK, or to your own supervisory authority in the EEA. We would rather you came to us first, but it is your right either way.

Storage limitation

Retention and deletion

Our retention schedule
DataRetained forThen
Project research datasets12 months from deliveryDeleted, unless a retained programme is live or the client has asked in writing for a different period
Candidate records in a managed search24 months from last contactDeleted, or retained longer with the candidate’s consent
Enquiry and marketing contacts24 months from last engagementDeleted
Website analyticsAs configured in Google AnalyticsExpires automatically; see the privacy policy
Contract and billing recordsAs required by UK company and tax lawDeleted at the end of the statutory period
Legitimate interests assessments and DPIAsLife of the engagement plus 6 yearsRetained as the compliance record for the processing

The client’s own copy of a deliverable is theirs and is governed by their retention policy, not ours. We say so explicitly in the engagement terms, because ‘the supplier deletes it after a year’ is not a defence for a controller who kept it for five.

Chapter V

International transfers

Research is delivered from our London and Mumbai desks. That means personal data relating to UK and EEA individuals may be accessed and processed by our team in India, which is not the subject of a UK or EU adequacy decision. We state this plainly rather than burying it, because it is the question a competent DPO will ask first.

Those transfers are made under the appropriate safeguards in Article 46. We use the European Commission’s standard contractual clauses, with the UK International Data Transfer Addendum where UK GDPR applies, supported by a transfer risk assessment that considers the legal regime in the destination country and the supplementary measures applied.

The supplementary measures are technical as well as contractual: encryption in transit and at rest, role-based access control limited to the analysts assigned to an engagement, no transfer of client data to personal devices or personal accounts, and secure deletion at the end of the retention period. The transfer documentation is part of the due diligence pack.

Article 32

Security measures

Access control

Role-based access limited to the analysts assigned to an engagement. Access is removed when someone leaves a project, not when they leave the company.

Encryption

Personal data encrypted in transit and at rest. Deliverables transferred by secure means rather than as unprotected email attachments.

Device and account discipline

No client or research data on personal devices or in personal cloud accounts. No research data in consumer messaging applications.

Training

Every analyst is trained on the lawful basis, the exclusions and the escalation route before working on a live engagement, and retrained annually.

Sub-processor control

A maintained list, each under written terms meeting Article 28, each assessed before use. Provided to clients on request and before an engagement.

Incident response

A documented procedure with a 72-hour regulatory notification path under Article 33 and client notification without undue delay regardless of threshold.

Accountability

Controller and processor

Who is responsible for what, at each stage
StageOur roleClient role
We define the research method and what is recordedController—
We collect and verify research data to an agreed scopeController—
Deliverable handed over; client decides how to use it—Controller
Client instructs us to process their own candidate or employee dataProcessor, under Article 28 termsController
We approach individuals on the client’s behalf in a searchController for the approach; joint arrangements documentedController for their own subsequent processing

We set the position out in every engagement rather than leaving it to be argued about later. Ambiguity over controller and processor roles is the single most common gap we find when a client’s privacy team reviews an existing supplier arrangement.

Beyond Europe

Other markets, other regimes

The framework applied in each published market
MarketRegimeRegulator
United KingdomUK GDPR and the Data Protection Act 2018Information Commissioner’s Office
Germany, Netherlands, Belgium, AustriaEU GDPR plus national implementing lawNational authorities; in Germany, also 16 state authorities
United StatesState privacy laws, principally the CCPA as amended by the CPRAState attorneys general; California Privacy Protection Agency
United Arab EmiratesFederal Decree-Law No. 45 of 2021; DIFC and ADGM run their own lawsFederal and free zone regulators
AustraliaPrivacy Act 1988 and the Australian Privacy PrinciplesOffice of the Australian Information Commissioner

Where a client operates across several of these, we apply the strictest applicable standard to the whole dataset rather than maintaining two levels of rigour inside one project. It is simpler to audit and it is how mistakes are avoided.

Limits

What we will not do

Published because it is the most useful thing a research supplier can tell a privacy team.

  • Compile special category data against named individuals. No health, ethnicity, belief, trade union membership or sexual orientation data, in any market, for any client.
  • Infer protected characteristics. Not from names, photographs, institutions or any other proxy.
  • Collect home addresses or personal contact details as part of a research dataset.
  • Obtain information by pretext. We do not misrepresent who we are or who we are working for, and we do not solicit confidential information from current or former employees.
  • Report a population so small it identifies individuals. We raise the reporting threshold, suppress the cell, or tell you the analysis cannot be produced responsibly.
  • Resell client research. A dataset built for one client is never recycled into another client’s deliverable.
  • Retain data indefinitely because it might be useful. The retention schedule above is applied, not aspirational.
  • Scrape in breach of a platform’s terms or use datasets of unknown provenance bought from a broker.
Due diligence

The DPO pack

Provided before an engagement starts, not in response to an audit.

  • The lawful basis for each category of processing, and the legitimate interests assessment.
  • The categories of personal data to be collected, and the explicit exclusions.
  • Our retention schedule and deletion process.
  • The sub-processor list, with the Article 28 terms in place for each.
  • Technical and organisational measures under Article 32.
  • The international transfer mechanism and the transfer risk assessment.
  • Our personal data breach procedure and notification timelines.
  • The controller or processor position at each stage of the engagement.
  • Our ICO registration details.
  • A DPIA, where the engagement meets the Article 35 threshold.

If your privacy function would rather interrogate this on a call than read it, we will do that instead. See also compliance support, which is the wider documentation and audit service we provide alongside research.

Plain speaking

On GDPR certification

We do not describe ourselves as ‘GDPR certified’, and we would encourage you to look carefully at any supplier who does.

Under Article 42, a GDPR certification can only be issued by a certification body accredited by a supervisory authority or a national accreditation body, against a scheme that the authority or the European Data Protection Board has approved. There is no official GDPR logo, no general register of certified companies, and no self-certification route. A badge on a website is not a certification.

What we are is GDPR compliant, and able to evidence it — which is the thing that actually protects you as a controller when you appoint us. If a supplier shows you a certification mark, the useful questions are: which accredited body issued it, under which approved scheme, what is the scope of the certificate, and when does it expire.

If we obtain a certification under an approved scheme in future, we will name the body, the scheme and the certificate number on this page.

Questions

GDPR FAQs

Is talent mapping GDPR compliant?

Yes, when it is scoped and documented properly. Talent mapping and talent research involve processing personal data, so GDPR applies in full — but GDPR does not prohibit processing personal data without consent. It requires a lawful basis, and for professional research of this kind that basis is normally legitimate interests under Article 6(1)(f).

What makes a particular project compliant is the discipline around it: a documented legitimate interests assessment, collection limited to professional information relevant to an agreed scope, a source recorded against every field, a defined retention period, and a route for individuals to exercise their rights. We do all five on every engagement and will show your DPO the evidence before work starts.

Is Audentia Research GDPR certified?

No, and we are careful about this because the word has a specific meaning. Under Article 42 a GDPR certification can only be issued by a certification body accredited by a supervisory authority or a national accreditation body, against an approved scheme. There is no official ‘GDPR logo’ and no general register of ‘GDPR certified’ companies.

What we are is GDPR compliant and able to evidence it: a documented lawful basis per jurisdiction, a legitimate interests assessment per engagement, defined retention, documented security measures, and a sub-processor list. Any supplier presenting you with a ‘GDPR certified’ badge is worth asking which accredited body issued it and under which approved scheme.

What is your lawful basis for processing personal data about people you research?

Legitimate interests under Article 6(1)(f) of the UK GDPR and the EU GDPR, supported by a documented legitimate interests assessment that records the purpose, the necessity test and the balancing test against the individual’s rights and reasonable expectations.

We do not rely on consent for research subjects, because consent obtained before any contact is neither practical nor, in most cases, meaningful. Consent is used where it is the right basis — for example marketing emails to business contacts in jurisdictions that require it.

How do you satisfy Article 14 if the person does not know you hold their data?

Article 14 requires information to be provided to an individual when personal data is obtained from a source other than the individual, normally within one month or at first communication. We handle it three ways, in this order.

Where we contact an individual, the Article 14 information is provided at that first contact, with a link to this site. Where data is handed to a client who will contact the individual, the obligation passes with it and we set that out in writing in the engagement terms so nobody assumes the other party is doing it. And Article 14(5)(b) provides a limited exemption where provision would involve disproportionate effort — we rely on it only where it genuinely applies, document why, and publish this page as the compensating measure the Article requires.

What personal data do you collect about research subjects?

Professional information only: name, current employer, job title and level, function, location at city or region level, tenure, publicly evidenced career history, professional qualifications and registrations, and where the engagement requires it, business contact details.

Every field carries the source it came from and the date it was collected, which is what makes the dataset auditable rather than merely plausible.

What do you never collect?

Special category data under Article 9 against named individuals: racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic or biometric data, health data, and data concerning sex life or sexual orientation. We also do not collect criminal offence data under Article 10.

We do not infer any of these from a name, a photograph, a school or an institution. Diversity and representation work is produced at aggregate population level from sources appropriate to that purpose, never as a characteristic flag against a named person.

How long do you keep research data?

Project datasets are retained for twelve months from delivery by default, so that a client can query or refresh the work, and are then deleted from our systems unless the client has a live retained programme or has asked in writing for a different period.

The client’s own copy of the deliverable is theirs and is governed by their retention policy, not ours. Enquiry and marketing data is retained for twenty-four months from last engagement. Contract and billing records are retained for the period UK company and tax law requires.

Who is the controller and who is the processor?

It depends on the stage, and we set it out in every engagement rather than leaving it ambiguous. When we determine how research is conducted — defining the population, choosing sources, deciding what is recorded — we act as controller for that processing.

Once a deliverable is handed to a client and they decide what to do with it, they are controller for their use of it. Where a client instructs us to process their own candidate or employee data, we act as processor under Article 28 terms.

Do you transfer personal data outside the UK or EEA?

Yes. Research is delivered from our London and Mumbai desks, so personal data relating to UK and EEA individuals may be accessed by our team in India, which is not the subject of a UK or EU adequacy decision.

Those transfers are made under the appropriate safeguards in Article 46 — standard contractual clauses, with the UK International Data Transfer Addendum where UK GDPR applies — supported by a transfer risk assessment and technical measures including encryption in transit and at rest and access control. The documentation is available to your DPO.

How can someone exercise their rights?

By emailing privacy@audentiaresearch.com or writing to our London office. Individuals have the right of access, rectification, erasure, restriction, data portability where it applies, and — because we rely on legitimate interests — the right to object under Article 21.

An objection to processing based on legitimate interests is honoured unless we can demonstrate compelling legitimate grounds that override the individual’s interests. In practice, on a research dataset, we remove the record. We respond within one month and do not charge.

Do you carry out Data Protection Impact Assessments?

Yes, where a project meets the Article 35 threshold — typically large-scale processing, systematic monitoring, or research involving a category of data or a population that raises a high risk to rights and freedoms.

Where a DPIA is required we complete it before fieldwork starts and share it with the client’s DPO. Where one is not required we record why.

What happens if there is a data breach?

We have a documented incident response procedure. A personal data breach is assessed immediately, contained, and where it is likely to result in a risk to individuals it is reported to the relevant supervisory authority within 72 hours of becoming aware of it, as Article 33 requires.

Affected clients are notified without undue delay regardless of whether the regulatory threshold is met, because a client acting as controller needs to make its own assessment.

Which regimes apply outside the UK and EU?

We scope to the regime that applies in the market being researched. In the UAE, the federal Personal Data Protection Law, with DIFC and ADGM operating their own frameworks for entities inside those centres. In Australia, the Privacy Act 1988 and the Australian Privacy Principles. In the United States, state privacy laws, principally the CCPA as amended by the CPRA.

Where a client operates across several of these we default to the strictest applicable standard across the whole dataset, because maintaining two levels of rigour in one project is how mistakes happen.

What will you give our DPO before we commission work?

A due diligence pack: the lawful basis we will rely on and the legitimate interests assessment, the categories of data to be collected and the explicit exclusions, our retention schedule, the sub-processor list, our technical and organisational measures, the international transfer mechanism and transfer risk assessment, our breach procedure, and the controller or processor position for each stage of the engagement.

We provide it before the engagement starts rather than in response to an audit, and we are happy to take your privacy team through it on a call.

Are you registered with the ICO?

Organisations processing personal data in the UK are generally required to pay the data protection fee and register with the Information Commissioner’s Office. Our current registration details are provided in the due diligence pack and can be checked against the ICO’s public register of fee payers.

Next step

Want the due diligence pack?

We will send your DPO the lawful basis, the legitimate interests assessment, the retention schedule, the sub-processor list, the transfer mechanism and the breach procedure — before you commission anything.