Services — Talent Mapping — Austria

Talent Mapping & Talent Intelligence in Austria

Know who is in your Austrian market before you commit to hiring in it. We identify and profile the people who could do the role, show how Austrian competitors are structured, benchmark pay against the collective agreement that actually governs it, and tell you how long the hire will take once quarter-end notice dates are counted.

We are a research consultancy, not a recruitment agency. Every project is a fixed fee for the research — never commission, never a percentage of salary. We hold no off-limits list, so no part of your Austrian market is closed to us. Every record we produce is handed over and stays yours.

2012Researching since
70+Markets researched
100%Client data ownership
0%Commission, ever
Verified facts

Austria talent market: the rules that change a hiring plan

Every figure below was checked against the primary source named beside it on 19 October 2026. Where we could not confirm a figure against the issuing authority directly, the row says so rather than dressing a secondary source up as an official one.

WhatCurrent positionWhy it changes the research — and where it comes from
Statutory minimum wage None. Pay floors come from collective agreements Austria has no national statutory minimum wage. Sectoral collective agreements (Kollektivverträge) set minimum pay by occupational group (Verwendungsgruppe) and years of service.
Collective bargaining and minimum wage regimes, 27 countries (2025) — European Trade Union Institute (ETUI) Primary source
Collective agreement coverage Approximately 98% of employees Among the highest in Europe, driven largely by compulsory Chamber of Commerce membership for private-sector employers. In practice this means almost every Austrian salary sits on a scale, and a benchmark that has not identified the governing agreement and occupational group cannot be read.
Collective bargaining and minimum wage regimes, 27 countries (2025) — European Trade Union Institute (ETUI) Primary source
Works council threshold Establishments permanently employing at least 5 voting-eligible employees § 40(1) Arbeitsverfassungsgesetz. Home workers and certain family members of the owner are excluded from the count. Separate bodies for blue- and white-collar groups unless the group assemblies vote for a joint council.
§ 40 Arbeitsverfassungsgesetz (Labour Constitution Act) — Rechtsinformationssystem des Bundes (RIS), Austrian federal law portal Primary source
Annual pay structure Normally 14 payments, not 12 Holiday and Christmas payments (Urlaubszuschuss and Weihnachtsremuneration) are standard under collective agreements. Comparing a 14-payment Austrian figure against a 12-payment figure elsewhere understates the Austrian package by roughly a sixth — the most common error in cross-border DACH benchmarking.
Collective bargaining and minimum wage regimes, 27 countries (2025) — European Trade Union Institute (ETUI) Primary source
Regional labour supply outlook Vienna's labour force is projected to grow; the other eight states face a combined shortfall AMS analysis projects Vienna as the exception, with the remaining federal states collectively facing a shortage in the order of 287,000 workers. The practical implication is that scarcity is concentrated outside Vienna, which is the reverse of where most target lists start.
AMS labour market analysis and forecasting — Arbeitsmarktservice Österreich (AMS) Primary source

This is research context, not legal, tax or immigration advice, and employment law moves. Where a decision turns on a point of Austrian law, take specialist advice on that point — we will say so when we think you should, and we will tell you which of our figures your adviser should re-check.

The definition

What is talent mapping?

Definition

Talent mapping is the structured research process of identifying and profiling the people who could fill a defined set of roles in a defined market, before a vacancy exists. A talent map records who those people are, which organisations employ them, their function, seniority, location, working languages and tenure, how the teams around them are structured, and — where scoped — what the market pays. It exists so that hiring and workforce decisions are made against researched evidence rather than against whoever happens to apply.

A talent map is a research asset, not a candidate list. It is commissioned to answer a business question — can we staff this plan in Austria, from where, at what cost, against which competitors, and how long will it actually take — and it keeps its value long after the first hire is made. Because Audentia clients own the data outright, a single map is routinely used for a year or more of hiring.

The research combines talent identification (finding the relevant people), market analysis (how large and accessible the population really is), competitor analysis (how rival organisations are built), and talent profiling (recording each individual consistently enough that people from differently-structured employers can actually be compared).

Talent mapping, talent research and talent intelligence

The three terms get used interchangeably, and they are not the same thing. Talent research is the underlying discipline: verified, structured gathering of data on a defined population. Talent mapping is a research project with a market boundary and a deliverable — the map. Talent intelligence is the analytical layer that turns that data into a view a leadership team can act on, and keeps it current. You can buy any of the three on its own, and most clients eventually buy all three in sequence.

How talent mapping differs from candidate sourcing

Sourcing starts with a live vacancy and looks for people who will apply for it now. Talent mapping starts with a business question and describes the entire relevant population, whether or not those people are available today.

The practical difference is coverage and shelf life. A sourcing exercise stops when a shortlist is full. A mapping exercise does not stop until the defined market is covered, which means it captures the people who were not looking, the ones who said no this quarter, and the competitor structures that explain why the market behaves the way it does. That is why a map keeps earning after the first hire, and a shortlist does not. We do both — see talent sourcing below — but they answer different questions and should be bought for different reasons.

Why it supports strategic decisions

Talent mapping is used at the point where a plan is still reversible — before headcount is signed off, before a site is chosen, before a leadership team is designed, before an acquisition is priced. It answers the question underneath all of them: does the talent this plan depends on actually exist, in reach, at a cost we can carry? That is a different question from can we fill this role, and it needs a different kind of evidence.

For the full methodology and comparison frameworks in depth, see our main talent mapping services page, or the plain-English explainer at what is talent mapping. This page covers Austria specifically.

The offering

Our talent research services in Austria

Audentia Research runs ten research service lines. These are the ones Austrian clients commission most often, and the question each one is actually bought to answer.

ServiceThe question it answersWho commissions it
Talent mappingWho could do this role in Austria, where do they work, and how reachable are they?Talent acquisition and HR leadership, workforce planning
Talent market mappingHow large, how deep and how expensive is this Austrian market really?Strategy, workforce planning, market-entry teams
Competitor talent mappingHow are our Austrian competitors staffed and structured, and where are they hiring?Executive teams, strategy, talent acquisition
Executive talent mappingWho could credibly lead this function in Austria, and could we actually get them?CEOs, boards, CHROs, investors
Talent intelligenceWhat is changing in this market, and what should we do about it?Leadership teams, people analytics, strategy
Talent researchCan we have verified, structured data on a defined Austrian population?In-house research teams, search firms, investors
Talent sourcingCan someone find and qualify the people for our live Austrian roles?Talent acquisition teams, hiring managers
Talent pipeliningCan we be ready to hire in Austria before the role goes live?Talent acquisition, succession and workforce planning
RPO supportCan you run the research and sourcing layer inside our Austrian hiring process?In-house TA functions, incumbent RPO providers, scaling employers
Diversity researchWhat does the diverse talent landscape in Austria actually look like?CHROs, DEI leads, boards

Every service above is priced as a fixed project fee or an agreed day rate. None of them carries a placement commission or a percentage of salary, and on all of them the data produced is handed over to you permanently. See our approach for how projects are scoped and priced.

The core service

Talent mapping in Austria

Austria looks like one small market and behaves like two. There is a domestic industrial economy concentrated in Upper Austria, Styria and Carinthia, and there is Vienna's regional-headquarters layer running Central and Eastern Europe. They hold different populations, work in different languages and sit on different pay structures — and the collective agreement system underpins both.

A Austrian talent mapping project at Audentia follows the same eleven-step process we run everywhere, with the market-specific adjustments described in the next section built into the scope rather than discovered halfway through. In practice that means three things.

The target list is built, not borrowed. Most clients arrive with a list of the competitors they already know about. That list is the starting point, not the scope. In Austria the additions are usually industrial mid-caps in Upper Austria, Styria and Vorarlberg, and — for regional roles — the Vienna headquarters layer the client had not thought to include.

Profiles are normalised before anyone is compared. Titles are recorded as found and then normalised against actual scope, team size and reporting line, so that two people with the same title and very different jobs do not end up on the same line of a spreadsheet.

Reachability is assessed locally. A name on a map is only useful if you know what it would take to move them. We record notice position, tenure, pay structure and the local constraints that actually govern mobility in Austria, rather than applying a generic availability assumption.

Comprehensive talent mapping

Full coverage of a defined Austrian market. Every relevant professional profiled consistently, so the output supports analysis rather than just outreach.

Talent market mapping

The size, structure, distribution, cost and accessibility of the market, rather than the individuals in it. Bought to test whether a plan is deliverable at all.

Competitor talent mapping

How Austrian competitors are staffed, structured and hiring, from publicly available sources and open primary research.

Executive talent mapping

Senior leadership populations, with mobility assessed against local notice, reward structures and governance constraints.

Leadership and succession mapping

The leadership layer and the emerging leaders beneath it, as an external benchmark against an internal succession slate.

Location and footprint analysis

Where in Austria a function could credibly be built, at what cost, against which local competitors for the same people.

Market reality

What makes Austria different

These are the things we build into a Austrian scope as standard, because each of them has changed a client's plan at least once. If a provider cannot talk about them, they are mapping Austria from a template.

Collective agreements are close to universal, and they set the pay

Austria has no statutory minimum wage. Sectoral collective agreements (Kollektivverträge) cover almost the entire workforce and set minimum pay by occupational group (Verwendungsgruppe) and years of service. Identifying the governing agreement and the group a role sits in comes before any pay comparison; without it, an Austrian benchmark cannot be read at all.

Annual pay is normally fourteen payments, not twelve

Holiday and Christmas payments (Urlaubszuschuss and Weihnachtsremuneration) mean Austrian salaries are usually quoted as fourteen monthly payments. Comparing a fourteen-payment Austrian figure against a twelve-payment figure elsewhere understates the Austrian package by roughly a sixth. It is the most common error in DACH benchmarking.

Notice periods and quarter-end dates make senior hiring slow

Employer notice is graduated by length of service from six weeks to five months, and blue- and white-collar notice has been harmonised since 2021. Termination dates are conventionally at quarter-end unless the contract provides otherwise. At senior level, six months between acceptance and start is normal — a planning fact, not a negotiating position.

Works councils start at five employees

A works council (Betriebsrat) can be established from five employees upward, with information and consultation rights over organisational change. Where a map supports a restructure, a new site or a new function, the works council sequence is part of the timeline rather than an afterthought.

Vienna is a Central and Eastern European market wearing an Austrian label

A large concentration of regional headquarters covering Central, Eastern and South-Eastern Europe sits in Vienna. For many functions a Vienna map is really a CEE leadership map: the relevant people hold regional remit, work in English and German plus one or two CEE languages, and benchmark themselves against Warsaw, Prague and Budapest rather than against Linz. Scoping that population as a domestic Austrian search misses most of the field.

Non-competes are narrow but real

A post-contractual non-compete (Konkurrenzklausel) is capped at one year and is only enforceable above a salary threshold. It is narrower than its German equivalent, but it still belongs in a reachability assessment at senior level.

German is a hard requirement outside the headquarters layer

For industrial, commercial and family-business roles, German is not negotiable. Vienna's regional-headquarters population and parts of technology and life sciences are the main English-working exceptions. We record working languages per profile instead of assuming either extreme.

Data protection

Research is conducted under the GDPR as implemented by the Austrian Datenschutzgesetz and supervised by the Datenschutzbehörde, using publicly available sources and open primary research only.

None of the above is legal, tax or immigration advice. It is the research context we work in, and the reason our scoping conversation asks questions that a generic brief does not. Where a decision turns on a point of Austrian law, tax or immigration, we will say so and recommend you take specialist advice on it.

Talent research

Talent research services in Austria

Talent research is the discipline underneath everything else on this page. It is also a service in its own right, bought by teams that need verified data on a defined Austrian population and do not need the analysis, the map or the recommendations wrapped around it.

A talent research engagement delivers exactly what was specified: a defined population, researched to an agreed standard, recorded in agreed fields, verified, and handed over. No interpretation layer unless you ask for one.

Clients buy it for four reasons. Capacity: an in-house research or talent intelligence team that is good but oversubscribed. Reach: a Austrian market they cannot cover credibly from where they sit, in a language they do not work in. Independence: a population they need researched without a search firm's commercial interest attached to the answer. Verification: an existing dataset they suspect is stale, and want tested rather than replaced.

What a talent research engagement covers

  • Market and company research — which Austrian organisations hold the capability in question, how they are structured, how they are changing, and which of them belong in scope.
  • Individual identification — the people who meet agreed criteria, researched organisation by organisation rather than sampled.
  • Leadership and structural research — reporting lines, team composition, spans of control and where capability is actually concentrated.
  • Name generation — a defined population identified by name and employer, for your own team to work. See number gathering where verified contact details are also needed.
  • Verification and enrichment — every record checked, titles normalised against scope, languages recorded, and anything unconfirmed labelled as unconfirmed rather than quietly presented as fact.
  • Reporting to your specification — your fields, your format, your system. We do not make you adopt ours.

Why a research firm rather than a search firm

A search firm's research is a means to a placement, and the placement is where the money is. Ours is the product. That difference shows up in the places you would expect: we cover the whole market rather than the reachable part of it, we have no off-limits list protecting a client elsewhere, we tell you when the population is smaller than you hoped, and we hand over everything we found rather than the portion that supports a shortlist.

Also available as a standalone capability: see a sample research deliverable, or read how we scope and price research on our approach page.

Talent intelligence

Talent intelligence services in Austria

Talent intelligence is what a map becomes when it stops being a one-off. It is the gathering, verification and analysis of data about a Austrian talent market — the people, competitors, skills, rewards and locations that shape it — maintained so that it is still true when the next decision arrives.

A map answers a question asked today. Talent intelligence answers the question a leadership team will ask next quarter, and the one after that, without commissioning a new project each time. The underlying research is the same; what changes is that it is structured for refresh, trended over time, and framed as decision support rather than as a dataset.

What a talent intelligence engagement delivers

  • Market analysis — supply, demand, concentration, scarcity and cost across the Austrian populations you depend on.
  • Organisational intelligence — how the employers around you are structured, and how that structure is changing.
  • Competitor intelligence — who your competitors are hiring, where from, into what, and what that implies about their plans.
  • Skills and capability analysis — whether the specific capability a plan assumes exists at the volume assumed, and where it is being built.
  • Reward and cost intelligence — what the market pays, on a basis that is actually comparable in Austria. See how we approach compensation benchmarking.
  • Location intelligence — where a function could credibly sit, with the trade-offs priced rather than asserted.
  • Trend analysis — what is moving, in which direction, and what it means for a plan that was written before it started moving.

Talent intelligence is not a software subscription

A large part of this market is sold as a platform: a dashboard, a data licence, and your team left to work out what it means. That works when you have an analyst to point at it. Most teams do not, and a dashboard nobody interprets is an expense rather than an asset.

We sell the analysis, not the access. There is no platform to log into, no seat licence and no renewal cliff — there is research, a view on what it means, and a conversation with the people who have to act on it. Where a platform genuinely is the better purchase for what you need, we will tell you that too.

Explore the service in depth on our talent intelligence page, or see the kind of analysis it produces in the complete talent market guide and skills that are getting scarce.

The consultancy model

What a talent intelligence consultancy does

A talent intelligence consultancy is engaged to answer a question, not to supply a tool or a candidate. The work is: agree what decision is being made, define the market that bears on it, research that market to a standard that will survive challenge, and come back with what the evidence says — including when the evidence contradicts the brief.

That last part is the whole point, and it is the part a commission-funded provider cannot reliably do. When a search firm's income depends on the hire happening, “this population does not exist at the level you are planning for” is an expensive sentence to say. We are paid for the research whether the answer is encouraging or not, so the incentive problem does not arise.

Why Austrian organisations use a specialist rather than researching internally

In-house teams are usually capable and almost always oversubscribed. Comprehensive mapping needs sustained, systematic coverage over weeks, which is exactly the capacity a live requisition load consumes first. Bringing it in from outside also removes the internal-politics problem: an external population view is harder to dismiss as someone's agenda.

Why language and market knowledge decide research quality

Our London and Paris offices cover the DACH region, and German-language research is run by researchers who work in the language. A researcher who does not work in the language of the market cannot read the local sources, cannot run open primary research credibly, and will systematically under-represent the employers that do not publish in English — which, in Austria, is frequently where the capability sits.

Why independence changes the coverage

We hold no off-limits list, because we make no placements. Every employer in your market is researchable, including the ones a search firm is contractually unable to touch. In a concentrated market that is not a nuance — it is the difference between a map and a partial map.

Why you should own the output

Research you do not own is research you have to buy again. Everything we produce is handed over permanently, in your format, with no retained copy sold onward and no ongoing licence. If we have done the job properly you will not need us again for that market for some time, and we would rather be recommended than renewed.

Talent sourcing

Talent sourcing services in Austria

Talent sourcing is the part of this that works live roles. Where mapping describes a whole Austrian market, sourcing identifies, qualifies and engages the people who could fill the requisition in front of you now — and hands you a shortlist you can interview.

We run sourcing as an outsourced research and engagement function rather than as a contingency search. You keep the requisition, the process, the candidate relationship and the offer. We do the finding, the qualifying and the first conversation, and we charge a project fee or a day rate for it rather than a percentage of the salary.

That pricing matters more than it sounds. On a contingency model, the provider's incentive is the fastest acceptable hire; the candidates who need two conversations before they will consider a move are uneconomic to pursue. On a fee-for-work model they are not, which is why outsourced sourcing typically reaches further into the passive market than a contingency search does.

What a sourcing engagement includes

  • Role and market calibration — what the role actually needs, tested against what the Austrian market actually contains, before anyone is approached. This is where unrealistic specifications get caught.
  • Population identification — the relevant people found by name and employer, researched rather than drawn from a database of people who already applied somewhere.
  • Qualification and screening support — assessment against the agreed criteria, with reasoning recorded so your hiring managers can see why someone is on the list.
  • Candidate engagement — approaches made professionally and in the candidate's working language, representing you accurately.
  • Longlist to shortlist — a documented narrowing, so the people who did not make the shortlist are still a usable asset rather than a deleted search.
  • Contact discovery — verified contact details where needed, through number gathering, handled under the applicable data protection regime.
  • Handover — every record from the exercise, including the people who said no and why, because that is the most useful thing in the file next time.

Sourcing, mapping or both

If you have a live role and need candidates, buy sourcing. If you have a plan and need to know whether it is deliverable, buy mapping. If you have several roles in the same market over the next year, map once and source from the map — it is cheaper than sourcing each role from scratch, and the map keeps working after the hiring stops.

More detail on our talent sourcing page. For populations you want warm before a role goes live, see talent pipelining below.

Recruitment support

Recruitment support services in Austria

Recruitment support is the capacity layer: the research, administrative and out-of-hours work that sits around a hiring process and consumes a recruiter's week without being the part only a recruiter can do. We run it for in-house talent functions and for recruitment firms, in Austrian hours or around the clock.

Two quite different buyers purchase this. In-house talent acquisition teams buy it to get capacity without adding permanent headcount, usually because requisition load is spiky and hiring a researcher for the peak is not justifiable. Recruitment and search firms buy it as a white-label research and back-office engine, so their consultants spend their time on client and candidate relationships rather than on sourcing admin.

Both get the same thing: a defined scope of work, a fixed fee or day rate, and a team that works to your process and under your brand rather than inserting itself between you and your candidates.

Research and name generation

Defined populations identified by name and employer so your recruiters start the day with a list rather than a search. Priced per project or per population.

Contact discovery

Verified direct contact details for identified individuals, gathered from publicly available sources and handled under the applicable data protection regime.

Screening and qualification support

First-pass screening against agreed criteria, with reasoning recorded, so your team interviews rather than filters.

CV formatting and data cleaning

Presentation-ready candidate documentation and clean, deduplicated, correctly-structured data going into your ATS instead of out of it.

Compliance and credentialing

Right-to-work, qualification, registration and reference administration kept audit-ready, including for regulated and clinical hiring.

Out-of-hours desk cover

Evening, weekend and public-holiday cover for live desks, so candidate responses are not sitting unanswered for sixteen hours.

Locum and temporary desk support

High-volume clinical and locum sourcing, availability-chasing and booking support for healthcare recruitment desks.

Market and pay research

Ad-hoc market, competitor and pay research to answer the question a client or hiring manager asked this morning.

Pipeline maintenance

Keeping an existing talent community accurate and warm, rather than letting it decay into a list of people who have moved.

Recruitment support is deliberately modular: take one service or several, for a defined period or ongoing. If what you actually need is a provider to own the whole process end to end, read the RPO section below — it explains plainly where we fit and where we do not.

RPO services

RPO services and recruitment process outsourcing support in Austria

Recruitment process outsourcing means handing all or part of a hiring process to an external provider. We supply the research and sourcing engine inside that process — for your in-house team or alongside an incumbent RPO provider — on a project fee rather than per hire. We are deliberately clear about which parts of RPO we do and which we do not.

Be clear about what you are buying

We provide modular RPO support, not full-scope enterprise RPO. We run the research, sourcing, screening-support, pipelining, compliance and out-of-hours layers inside your hiring process. We do not take ownership of your requisitions, operate your ATS as the system owner, manage your hiring managers, make offers, or price per hire. If you need a single provider accountable for the end-to-end process under a multi-year per-hire contract, that is a full-scope RPO purchase — and we will tell you so rather than stretch our model to fit it.

Why the distinction is worth making

Most RPO disappointment traces back to a mismatch at the point of purchase: an employer buys end-to-end accountability and gets a sourcing team, or buys sourcing capacity and gets a process-management layer it did not need. Because our model is modular and fee-for-work, you can buy the specific capability that is missing and keep the rest, which is usually both cheaper and easier to unwind.

What our RPO support covers

  • The research layer — market mapping, competitor structure analysis and population identification feeding your requisitions, so sourcing starts from a researched market rather than a job board.
  • The sourcing layer — identification, qualification and first approach for live roles, in the candidate's working language, under your brand.
  • The pipeline layer — identified populations kept warm and current ahead of roles going live, so recurring hiring does not restart from zero each time.
  • The support layer — contact discovery, screening support, CV formatting, data hygiene, interview coordination support and reporting.
  • The compliance layer — right-to-work, qualification and registration checks and audit-ready documentation, through compliance support.
  • The coverage layer — out-of-hours and weekend desk cover across time zones, which is how a Austrian process keeps moving while your team is asleep.

How it is engaged

Three patterns cover almost every engagement. Embedded research: a researcher or research team working to your process, your tooling and your brand for a defined period, charged as capacity rather than per hire. Project RPO support: a defined hiring programme — a new site, a new function, a volume intake — supported end to end on the research and sourcing side, at a fixed project fee. Behind an incumbent RPO: we supply the research and sourcing depth your existing provider is not resourced to deliver, usually in hard-to-fill or non-English markets, and they keep process ownership.

Why a project fee rather than per hire

Per-hire pricing makes the provider's economics depend on the easy hires. The hard requisition — the one you actually needed help with — is the one that loses money, and it quietly goes to the bottom of the queue. On a fee-for-work model it does not, because we are paid for the work the role requires rather than for the hire being easy. It also means you can commission research that concludes a role is not fillable as specified, which on a per-hire model nobody has any reason to tell you.

Related: recruitment support services for individual modules, talent sourcing for live-role work, and the fee comparison calculator if you want to see what your current model is costing against a fixed-fee one.

Competitor intelligence

Competitor talent mapping in Austria

Competitor talent mapping is structured research into how rival Austrian organisations are staffed: leadership, team structures, headcount distribution, capability concentrations and hiring activity. It is bought when you need to know not just who is out there, but how the companies you compete with are actually built.

It answers questions a job advert never will. Where is a competitor's capability genuinely deep, and where is it one person wide? How large is the team behind the function you are trying to build? Who have they hired in the last eighteen months, and from where? Which of their locations is growing, and which has stopped? And, most usefully: what does their structure imply about what they are about to do?

Where the data comes from

Publicly available sources and open primary research, always. Corporate filings and registers, regulatory disclosures, annual reports, published organisational information, professional profiles, published interviews and conference material, patent and publication records where relevant, and open conversations with people who are told who is asking and why.

We never use confidential internal information, never misrepresent who we are or why we are calling, and never approach anyone under a false pretext. If a piece of information can only be obtained that way, it does not go in the map. That is a constraint on what we can tell you, and we would rather have it than not.

What it is used for

  • Structural benchmarking — whether your function is over- or under-built relative to the Austrian market, with evidence rather than opinion.
  • Targeting — which organisations actually hold the capability you need, which is frequently not the ones with the best-known names.
  • Reading intent — hiring patterns are the most reliable public signal of a competitor's strategy, because they are expensive and slow to fake.
  • Investment diligence — assessing whether a target's management team and technical depth match what the investment thesis assumes.
  • Defence — understanding where your own people are most visible and most attractive to the market, before someone else does.
Executive level

Executive talent mapping in Austria

Executive talent mapping is the research and profiling of senior leadership populations — C-suite, board, and the director and VP layer beneath — to establish who could credibly perform a specific senior role in Austria, and how reachable any of them actually are.

At executive level, the second question is the hard one. A credible field is usually smaller than expected and almost always less available than it looks. Austrian quarter-end notice dates mean a senior appointment often cannot start for six months regardless of how willing the individual is, so sequencing matters as much as selection.

What it covers

  • The credible field — everyone who could genuinely do the role, including the people a search firm would not approach and the ones who are not currently considering a move.
  • Scope normalisation — what each person actually runs, measured by team size, budget, reporting line and remit rather than by title, which at this level is close to meaningless across employers.
  • Succession context — whether each individual is a likely successor where they are, which is the single best predictor of whether they will listen to you.
  • Reachability — notice, deferred compensation, equity position, non-compete exposure and governance constraints, assessed individually rather than as a market average.
  • Reward context — where scoped, what the market pays at this level in Austria, on a stated and comparable basis.
  • Diversity of the field — the composition of the credible population, which at executive level is frequently where an organisation discovers its pipeline problem is external as well as internal. See diversity research.

Mapping before searching

A growing number of boards map first and decide afterwards. Mapping costs a fraction of a retained search, produces the entire field rather than a shortlist, involves no approach on behalf of a live role, and is entirely confidential. Sometimes it concludes that the internal candidate is genuinely the strongest option, which is a useful answer that a search process is structurally unlikely to reach.

See executive search and leadership research, and succession planning and the external bench for how this is used alongside an internal succession slate.

Pipelining

Talent pipelining in Austria

Talent pipelining is the natural continuation of a mapping project: the map identifies the population, and pipelining engages the relevant part of it and keeps it warm and current until you are ready to hire.

It exists because of a timing problem. The people you most want are rarely available in the quarter you need them, and the market's answer to that has traditionally been to wait, advertise and settle. Pipelining replaces waiting with maintained relationships: when the role goes live, the conversation is a continuation rather than a cold approach.

It is particularly effective in Austria, where clusters such as Carinthian semiconductors are small enough that the credible field is known to itself, and where quarter-end notice means the hire has to be lined up long before it is needed.

What it involves

  • Segmenting the map — identifying the part of the population worth sustained engagement, rather than trying to keep everyone warm, which keeps nobody warm.
  • Initial engagement — a professional, accurate, non-pressured approach in the candidate's working language, representing the opportunity honestly including its timing.
  • Relationship maintenance — periodic, genuinely useful contact on an agreed cadence, rather than quarterly emails nobody opens.
  • Refresh and re-verification — people move, get promoted and change their minds. An unmaintained pipeline is a decaying asset, and most of them decay faster than their owners think.
  • Readiness signalling — flagging when someone's circumstances change in a way that makes them reachable now, which is most of the value.
  • Handover — the pipeline and its history are yours, so the relationship does not leave when the engagement ends.

More on the talent pipelining page.

Workforce intelligence

Workforce intelligence

Workforce intelligence analyses how workforces are composed, structured, distributed and skilled — yours and your competitors' — to inform workforce planning, organisational design and expansion decisions. Its unit of analysis is the workforce, not the vacancy.

Workforce planning runs on assumptions: that the people a plan needs exist, in the locations assumed, at the cost assumed, in the numbers assumed, and that they can be hired on the timeline assumed. Those assumptions are usually made once, early, by people with no external data, and then built into a budget. Workforce intelligence tests them before the budget is committed.

The questions it answers

  • Is this plan deliverable? Does the Austrian population exist at the volume and level the plan assumes, and how much of it is realistically reachable in the timeframe?
  • Where should this sit? Comparative supply, cost, competition and growth across candidate locations in Austria and beyond it, with the trade-offs priced.
  • Where is the risk? Which parts of the plan depend on populations that are scarce, concentrated in one competitor, ageing, or being bid up by an adjacent sector.
  • Build or buy? Whether a capability should be hired laterally, developed internally, acquired, or partnered — answered against what the market actually contains.
  • What is changing? How the relevant population is moving: growing, shrinking, relocating, repricing, or being redefined by technology.

Related reading: skills that are getting scarce, the 2026 talent outlook and our research library.

The process

How talent mapping works

Our process runs in eleven steps. The first four decide the value of everything after them.

Define the business objective

We start with the decision, not the role. Sizing a Austrian market, planning a leadership hire, choosing a location, testing a headcount plan, benchmarking competitors — different objectives produce different maps of the same market.

Define the target talent market

The boundary is agreed explicitly and documented before research begins: functions, seniority bands, sectors, Austrian regions, working languages, and which adjacent pools are in or out. Scope becomes a shared decision rather than a later disagreement.

Identify target organisations

We build the target list from the market definition, then test it. Every list starts incomplete, and in Austria the organisations added during research — mid-market employers, suppliers, institutes — are frequently the most valuable.

Define talent criteria

What actually qualifies someone for inclusion — scope, experience markers, evidenced capability, language — expressed precisely enough that two researchers would make the same call.

Research the market

Systematic, organisation-by-organisation coverage by researchers who specialise in that function and work in the language of the market, using publicly available sources and open primary research.

Identify relevant professionals

Individuals identified against the agreed criteria, with completeness against scope as the objective rather than volume.

Verify and enrich profiles

Every profile checked; titles normalised against actual scope; career history, structural position, language and capability signals recorded consistently. Anything unconfirmed is flagged as unconfirmed.

Analyse the talent landscape

Density by employer and location, movement patterns, structural comparison, and an availability assessment that reflects Austrian notice periods, pay structures and local constraints rather than a generic assumption.

Build the talent map

Data organised into the agreed segmentation — ready-now, developmental, watch-list, unlikely to move — so the output is analysable rather than a flat list.

Translate research into insight

What the data actually shows: where the depth is, where the plan is exposed, which organisations to target, who is genuinely reachable, and what the map says that the original assumption did not.

Deliver the final intelligence

A briefing with the people making the decision, plus the complete dataset and analysis handed over permanently — yours, in your format, with no ongoing dependency on us.

Book a 30-minute discovery callWe will tell you honestly whether mapping is the right tool for your decision.

Talk to Audentia About Talent Mapping
The deliverable

What does a talent map include?

The table below shows the data points in a standard Audentia talent map for Austria. All of it is researched from publicly available sources and open primary research.

InformationWhat it showsHow it can be used
NameA specific, relevant professional in the defined marketTurns an abstract market into people you can actually approach
Current employerWhere they work todayReveals which Austrian organisations hold the capability
Current roleTheir position, normalised against real scopeMakes people comparable across differently-titled employers
FunctionThe discipline they work inEnables function-level supply analysis
SeniorityTheir level and position in the hierarchyEstablishes whether the population is genuinely appointable to your role
LocationCity, region and realistic commutable or hybrid catchmentUnderpins location strategy and relocation assumptions
Working languagesLanguages they work in, and at what levelSeparates the German-only industrial market from Vienna's English-working regional layer
TenureTime in role and with the employerThe strongest single indicator of likely mobility
Career historyPrevious organisations and progressionReveals the routes people take into these roles
SkillsTechnical and functional capability evidenced in the public recordTests whether the specific skill set exists at the volume assumed
Industry experienceSectors worked inIdentifies transferable pools beyond the obvious competitor set
Reporting lineWho they report to and who reports to themShows what they actually run, not what their title implies
Organisational positionWhere they sit in the structure around themDistinguishes a genuine functional head from a senior individual contributor
Notice position (where determinable)The contractual and statutory notice that applies to themQuarter-end dates mean this decides the sequence, not just the timeline
Reward information (where scoped)Researched pay and total reward context for the band, on a stated basisStated on a fourteen-payment basis against the governing collective agreement group
Talent pool categoryReady-now, developmental, watch-list, unlikely to moveTurns the map into a prioritised action list

Contact details for mapped individuals can be gathered as a separate step through our number gathering service, handled under the applicable data protection regime. Where a project also scopes workforce composition or diversity benchmarking of the mapped population, see diversity hiring.

Choosing

How these services differ

Six of the eight rows below are services we provide. Two are not, and they are in the table because the fastest way to buy the wrong thing is to not know which row you are in. If your need is one of the last two, we will say so.

ServiceStarts fromCoversYou end up withTypically priced
Talent mappingA business question about a marketThe whole defined population, available or notA researched dataset and analysis you own permanentlyFixed project fee
Talent researchA specification for dataA defined population, researched to your fieldsVerified structured data, no interpretation layer unless askedFixed project fee or day rate
Talent intelligenceA recurring decision needA market, maintained and trended over timeAnalysis and decision support, refreshed on a cadenceProject fee or retained programme
Talent sourcingA live requisitionThe people who could fill that role nowA qualified shortlist, plus every record from the searchProject fee or day rate
Recruitment supportA capacity or admin gapWhatever the agreed module coversCompleted work inside your process, under your brandFixed fee, day rate or retained capacity
RPO supportA hiring programme needing a research engineYour requisition flow, on the research and sourcing sideEmbedded research and sourcing capability; you keep process ownershipProject fee or retained capacity
Full-scope RPO (not us)End-to-end process accountabilityThe entire hiring process, including management of itA provider owning the process and the outcomeTypically per hire or per month, multi-year
Executive search (not us)One senior appointmentA shortlist for that appointmentAn appointed executiveRetained or contingency placement fee

The common mistake is buying execution when the question was strategic. If you do not yet know whether the population exists, a search or an RPO contract will not tell you — it will spend six months discovering it on your behalf. Map first; it is cheaper, faster and reversible.

Geography

Regions we map in Austria

A national average usually hides the finding that matters. These are the Austrian markets we are asked about most, and what distinguishes each one as a talent market rather than as an economy.

RegionIndustry concentrationWhat it means for hiring
ViennaRegional headquarters for CEE, banking and insurance, life sciences, technology, international organisationsMultilingual, regionally mandated and internationally mobile; the one genuinely English-capable layer at scale
Graz and StyriaAutomotive engineering and contract manufacturing, mobility, materials, softwareDeep automotive and mechatronics engineering in a tight cluster where employers know each other's people
Linz and Upper AustriaSteel and metals, mechatronics, industrial software, plastics, machineryThe industrial core of the country: strong technical depth, low liquidity, long tenure
SalzburgConsumer brands, retail, tourism technology, logistics, sports goodsCommercial and marketing populations; competes with Munich for the same people
Innsbruck and TyrolBiotechnology, medical technology, sports technology, tourismSmall, specialist and research-anchored; relocation-dependent for senior commercial roles
Villach and Klagenfurt, CarinthiaSemiconductors and microelectronics, electronics manufacturing, photovoltaicsA genuine semiconductor cluster; the relevant population is small, known to itself and heavily contested
VorarlbergPrecision engineering, lighting, textiles, machinery, family-owned mid-capsOperates partly as a Swiss and south-German border market; pay comparisons run against Switzerland, not Vienna

Our London and Paris offices cover the DACH region, and German-language research is run by researchers who work in the language. Projects frequently extend beyond Austria where the relevant population does — see the UK, the USA and the UAE, or ask about any of the seventy-plus markets we research.

Sectors

Sectors we map in Austria

Research is run by people who specialise in the function and the sector, because a researcher who does not understand what the role actually does cannot tell a genuine match from a matching job title. These are the Austrian sectors we are commissioned in most often.

Automotive and mobility engineering

Semiconductors, microelectronics and electronics manufacturing

Industrial machinery, mechatronics and automation

Banking, insurance and CEE financial services

Life sciences, biotechnology and medical technology

Steel, metals and materials

Consumer brands, retail and tourism technology

Energy, utilities and infrastructure

Not listed? We research across more than seventy markets and the full sector list is on our sectors page. Where we have not covered a specific niche before, we say so at scoping rather than after invoicing.

Illustrative

Illustrative talent mapping example

An illustrative project, composited from engagements of this type rather than describing a single named client. It is here because the pattern — the research changing the plan rather than confirming it — is the normal outcome.

Mapping analogue design and test engineering across Carinthia and Styria

A microelectronics group wanted to expand its analogue design capability and needed to know whether the population existed in Austria at the volume its three-year plan assumed, or whether the plan required a second location.

Market defined

Analogue and mixed-signal design, verification and test engineering across semiconductors, electronics manufacturing and automotive electronics in Carinthia, Styria, Upper Austria and Vienna, with Dresden and northern Italy as comparison markets

Organisations researched

Semiconductor employers, electronics manufacturers, automotive tier-one and tier-two suppliers, design service houses, research institutes and the relevant university groups

Population profiled

Engineers and engineering leaders recorded by employer, design domain, process node experience, team size, tenure, working languages, and governing collective agreement and occupational group where determinable

What the research showed

The Austrian population was large enough for the first year of the plan and not for the third. Almost two-thirds of it sat inside three employers, tenure was long, and the field was small enough that the same twenty names appeared on every target list in the cluster. Dresden held a deeper lateral pool, but at a level the client's Austrian band could not reach once fourteen payments were converted correctly

What changed

The client phased the plan: Austrian hiring for years one and two against a corrected band, a graduate and university pipeline for the Carinthian site rather than lateral hiring alone, and a Dresden feasibility study before committing year three to a second location

Real, named engagements are on our case studies page, and a redacted deliverable is at sample talent sourcing analysis.

The handover

What you receive

Every project is scoped individually, so the deliverable list is agreed in the proposal. This is what it normally contains.

The talent map itself

The complete researched dataset, segmented as agreed, in your format — normally a spreadsheet or whatever your systems take. Every profile carries the fields agreed at scoping, and anything unconfirmed is marked as unconfirmed rather than presented as fact.

Market analysis

A written analysis of what the data shows: population size and depth, concentration by employer and location, structural patterns, movement, scarcity, and the specific points where the plan is exposed.

Competitor structure analysis

How the organisations in scope are actually built — team sizes, reporting lines, where capability is concentrated and where it is thin — researched from publicly available sources and open primary research.

Reward benchmarking (where scoped)

Pay and total reward context for the bands in scope, stated on a fourteen-payment basis and read against the governing collective agreement and occupational group where determinable.

Findings and recommendations

What we would do with this if it were our plan: which organisations to target, in what order, with what approach, and which parts of the plan to change before committing to them.

A briefing with the decision-makers

A working session with the people making the decision rather than a report dropped into an inbox. The questions that come up in that session are usually the most valuable part of the project.

Permanent ownership

Every record, benchmark and insight is yours, permanently. Nothing is retained in a proprietary database, and you can hire from the map as many times as you like at no further cost.

Why us

Why Audentia Research

Paid for research, not for placements

We charge a fixed project fee for the research. No commission, no percentage of salary, no placement fee. That means we have no financial interest in who you hire, or whether you hire at all — so when the research says your plan will not work in Austria, we can simply tell you.

No off-limits list

We place nobody, so we owe nobody protection. No part of your Austrian market is closed to us because of a client relationship elsewhere. A search firm cannot say that, and in a market as concentrated as the Carinthian semiconductor cluster it changes what the research can actually cover.

100% client data ownership

Every record, contact, benchmark and insight is handed over and stays yours permanently. Nothing is held back in a proprietary database to be sold to your competitor next quarter, and you can hire from the map repeatedly at no additional cost.

Research in the language of the market

Our London and Paris offices cover the DACH region, and German-language research is run by researchers who work in the language.

Methodology built on verification

Titles normalised against actual scope, structures tested rather than assumed, and anything unconfirmed labelled as unconfirmed. The value of a map is entirely a function of whether you can trust the records in it.

Researching since 2012, across 70+ markets

We have run research across more than seventy markets, and we work in Austria often enough to know where the published data is wrong. Where we have not covered a specific niche before, we say so at scoping rather than after invoicing.

Questions

Frequently asked questions

The questions Austrian clients ask most often, including the ones about pricing and about what we will not do.

What is talent mapping?

Talent mapping is the structured research process of identifying and profiling the people who could fill a defined set of roles in a defined market, before a vacancy exists. It records who they are, where they work, their function, seniority, location, languages and tenure, and how the organisations around them are structured, so hiring decisions are made on evidence rather than on whoever applies.

What are talent mapping services in Austria?

Talent mapping services in Austria are research engagements in which a specialist provider maps a defined Austrian talent market for a client. A typical project covers market definition, target organisation identification, population research, competitor structure analysis, reward benchmarking where scoped, and written analysis, delivered as a structured dataset with recommendations and handed over permanently.

What is talent research?

Talent research is the verified, structured gathering of data on defined talent populations to a client's specification. It covers market and company research, individual identification, leadership and structural research, verification and reporting. It is the discipline underneath both talent mapping and talent intelligence, and it can also be bought on its own as a research capability.

What is talent intelligence?

Talent intelligence is the gathering, verification and analysis of data about a talent market — the people, competitors, skills, rewards and locations that shape it — turned into insight a leadership team can act on. Unlike a one-off map, it is designed to stay current and to be refreshed on an agreed cadence.

What is talent sourcing?

Talent sourcing is the identification, qualification and engagement of candidates for roles that are live now. It starts from a requisition rather than from a business question, and it ends when the shortlist is delivered. Mapping describes a whole market; sourcing works a specific role within it. We do both, and we charge a project or day-rate fee for either rather than a placement commission.

Do you provide RPO services in Austria?

We provide RPO support rather than full-scope RPO. We run the research, sourcing and support layers inside your hiring process — market mapping, name generation, longlisting, contact discovery, screening support, pipelining, out-of-hours cover and compliance support — either behind your in-house talent acquisition team or alongside an incumbent RPO provider. What we do not do is take ownership of your requisitions, run your ATS, make offers or price per hire. If you need a provider to own the end-to-end process under a per-hire contract, a full-scope RPO is the right purchase and we will say so.

What is recruitment support?

Recruitment support is the set of services that sit around a hiring process rather than replacing it: research and name generation, contact discovery, candidate screening support, CV formatting and data cleaning, compliance and credentialing support, and out-of-hours desk cover. It is bought both by in-house talent functions wanting capacity and by recruitment firms wanting a research and back-office engine without adding headcount.

How does talent mapping work?

A project defines the business objective, agrees the market boundary, identifies and tests target organisations, defines talent criteria, researches the market systematically, verifies and enriches every profile, analyses the landscape, builds the segmented map, translates the research into insight, and delivers it with a briefing. Audentia Research runs this as an eleven-step process under a fixed project fee.

How is talent mapping different from recruitment?

Recruitment responds to a vacancy and ends when the role is filled. Talent mapping starts from a business question, covers the entire defined market whether or not those people are available now, and produces an asset that keeps its value long after the first hire. One is execution; the other is the evidence that should precede it.

How is talent mapping different from executive search?

Executive search is a process to appoint one senior person, usually ending in a placement fee. Executive talent mapping researches the whole credible field without any appointment being made and without approaching anyone on behalf of a live role. Many organisations map first, then decide whether a search is needed at all.

Who uses talent mapping in Austria?

CEOs, CHROs and Chief People Officers, HR Directors, Talent Acquisition Directors and Heads of Talent, workforce planning and strategy teams, executive search and recruitment firms, private equity and venture capital investors, and companies entering or expanding in Austria.

When should a company use talent mapping?

When a decision is about to be made that would be expensive to reverse: entering Austria, opening a site, building a new function, hiring executives, planning succession, benchmarking competitors, planning workforce or headcount, or preparing for hiring you already know will be hard.

How long does a talent mapping project take?

Most projects run three to eight weeks, depending on the size of the market, the number of target organisations, the seniority of the population and the number of geographies and languages involved. A focused scan can be faster; multi-function or multi-country projects take longer. Timelines are agreed in the proposal before work begins.

What does a talent mapping project cost?

Audentia Research prices every project as a fixed fee based on scope: the size of the market, the number of target organisations, the depth of research and the deliverables agreed. There is no commission and no percentage of salary, and the fee is set out in the proposal before work starts. Because scope drives the fee, a specific figure requires a short conversation about what is actually needed.

Do we own the data?

Yes, entirely. Every record, contact, benchmark and insight belongs to the client and stays with them permanently. Nothing is retained in a proprietary database, and additional hires can be made from the map at no extra cost.

Does Audentia have an office in Austria?

Not a physical office. Our London and Paris offices cover the DACH region, and German-language research is run by researchers who work in the language. Our offices are in London, New York, Toronto, Paris, Hong Kong and Mumbai, and we state research coverage across more than seventy markets. We would rather be straight about that than claim a local presence we do not have — what matters for research quality is language capability, market knowledge and time-zone overlap, and those we do have.

How do we start a project?

Start with a thirty-minute discovery call to talk through the decision behind the request, the market involved and the timeline. Audentia Research then issues a bespoke proposal with a defined scope, deliverables and a transparent fixed fee. If mapping is not the right tool for your decision, we will say so on that call.

Why does a collective agreement matter so much to an Austrian pay benchmark?

Because Austria has no statutory minimum wage, and sectoral collective agreements cover close to the whole workforce, setting minimum pay by occupational group and years of service. Two people doing comparable work under different agreements can sit on materially different scales. We identify the governing agreement and group where it is publicly determinable, and say so clearly where it is not.

Are Austrian salaries quoted as twelve or fourteen payments?

Usually fourteen, because holiday and Christmas payments are standard. This is the most frequent error in cross-border DACH benchmarking: a fourteen-payment Austrian figure compared against a twelve-payment figure elsewhere understates the Austrian package by roughly a sixth. Every figure in our reporting states its basis.

Should Austria be mapped on its own or with Germany and Switzerland?

It depends on the function. Industrial engineering in Vorarlberg genuinely competes with Switzerland and southern Germany, and Vienna's regional-headquarters layer competes with Warsaw and Prague. For some populations a DACH map is the right boundary; for others it dilutes the research. We agree it on evidence at scoping, and can run Austria standalone or as part of a DACH or CEE map.

Does a Vienna map cover Central and Eastern Europe?

It frequently has to. A large share of the senior population in Vienna holds a regional mandate covering CEE and SEE rather than Austria alone. If the role being planned is regional, the map should be scoped as a CEE leadership map with Vienna as its centre of gravity; if the role is domestic, that regional population is largely irrelevant to it. Getting the distinction right at scoping is most of the value.

More questions and answers on our FAQ hub.

Sources

Primary sources and verification

The statutory and statistical sources behind this page, with the authority that publishes each one. Checked 19 October 2026.

How we handle figures that move

Employment law, pay thresholds and immigration rules change, sometimes mid-year and sometimes retrospectively. Three rules govern how we use them.

  • Every figure carries a date. A pay benchmark without the date it was researched, and the indexation or award position it was researched against, is not a benchmark.
  • Primary sources beat aggregators. Where a statute, a regulator or a national statistical office publishes the number, that is what we cite — not a consultancy's summary of it.
  • Unconfirmed is labelled unconfirmed. In a map and on this page. If we could not stand a figure up against the issuing authority, we say which one and why.

Spotted something out of date? Tell us at sales@audentiaresearch.com and we will check it and correct the page. We would rather be corrected than cited wrongly.

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Get in touch

Start a Austria talent mapping project

A thirty-minute conversation is usually enough to establish whether talent mapping, talent research, sourcing or RPO support is the right tool for the decision in front of you, and what the right scope would be. If none of them is, we will tell you.

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